Amazon is ramping up its game to entice more consumers into its Prime membership. The tech giant has just rolled out an exciting offer: a free Grubhub+ membership valued at $120 per year for all Prime members. This new feature is part of Amazon’s strategy to enhance its loyalty program, competing with other major retail giants like Walmart+ and Target’s Circle.
Expanding Prime’s Ecosystem
Amazon has been continuously innovating to make Prime a comprehensive service for its users. This new step of integrating Grubhub+ is a continuation of their efforts. In July 2022, Prime members were initially offered a year-long Grubhub+ membership, which was extended by another year in June 2023. This move comes after Amazon acquired a 2% equity stake in Grubhub.
Previously, Amazon dabbled in its own food-delivery service, which was discontinued in 2019. Despite the fierce competition from GrubHub, DoorDash, and Uber Eats, Amazon seems determined to make a mark in the food-delivery sector through strategic partnerships.
Diversifying Prime Services
Amazon is not just stopping at food delivery. The company has added a plethora of services to ensure Prime remains a one-stop shop for its users. Earlier this year, Amazon introduced a grocery delivery service for an additional $9.99 per month. This move aims to challenge similar offerings from Walmart and Target.
Moreover, Amazon is venturing into the sports streaming market, which is a significant attraction for many streamers. Recent reports suggest that Amazon is in negotiations with the NBA to stream games on Prime Video. This could be a game-changer, adding immense value to the Prime membership.
Strengthening Healthcare Services
In addition to food and entertainment, Amazon has also made strides in healthcare. Prime members can now enjoy discounts on medications through Amazon’s pharmacy. In March, Amazon partnered with Eli Lilly to ship prescription drugs through its online pharmacy. This initiative is set to provide more convenience and savings to Prime members, further enhancing the appeal of the membership.
Despite these expansions, Amazon’s stock experienced a minor 1.2% dip recently. However, the company’s shares have seen a significant rise of almost 20% in 2024. This indicates strong market confidence in Amazon’s continued growth and innovation.
Amazon’s continuous expansion of Prime services, from food delivery and groceries to sports streaming and healthcare, is a testament to its commitment to providing unparalleled value to its members. The addition of a free Grubhub+ membership is yet another feather in its cap, making Amazon Prime an even more attractive proposition for consumers.
Original article: “Amazon Gives Prime Members Free Grubhub Subscription Worth 120 a Year” https://www.investopedia.com/top-stock-movers-now-salesforce-hp-foot-locker-and-more-8655879
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